The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

The Consuming Instinct What Juicy Burgers Ferraris Pornography and Gift Giving Reveal About Human Nature For anyone interested in the biological basis of human behavior or simply in what makes consumers tick marketing professionals advertisers psychology mavens and consumers themselves this is a fasci

  • Title: The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
  • Author: Gad Saad
  • ISBN: 9781616144296
  • Page: 319
  • Format: Hardcover
  • For anyone interested in the biological basis of human behavior or simply in what makes consumers tick marketing professionals, advertisers, psychology mavens, and consumers themselves this is a fascinating read.What do all successful fast food restaurants have in common Why are women likely to become compulsive shoppers and men likely to become addicted to pornoFor anyone interested in the biological basis of human behavior or simply in what makes consumers tick marketing professionals, advertisers, psychology mavens, and consumers themselves this is a fascinating read.What do all successful fast food restaurants have in common Why are women likely to become compulsive shoppers and men likely to become addicted to pornography How does the fashion industry play on our innate need to belong Why do men s testosterone levels rise when they drive a Ferrari or a Porsche The answer to all of these intriguing questions is the consuming instinct, the underlying evolutionary basis for most of our consumer behavior In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves attractive to potential mates, and even the cultural products that stimulate our imaginations such as art, music, and religion This book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives namely, survival we prefer foods high in calories reproduction we use products as sexual signals kin selection we naturally exchange gifts with family members and reciprocal altruism we enjoy offering gifts to close friends The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals.

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      Published :2019-02-12T05:14:57+00:00

    1 thought on “The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature”

    1. This book describes common human behaviors (from why guys like driving fast cars to why women are willing to kill their feet wearing high heels) from an evolutionary perspective. Saad teaches MBAs, so it's not surprising that his analyses center on how an understanding of evolutionary psychology can help advertising campaigns on a global scale (in terms of recognizing what human likes and traits are universal rather than culturally specific).Saad goes out of his way to confer a "don't shoot the [...]

    2. Overall this is a good book that examines the relationship between our evolved psychologies and how marketing and business tap into that, whether consciously or unconsciously. The two problems I had with this book are that, first, it basically pre-supposes an acceptance of Evolutionary Psychology as a guiding force in our lives. As someone who studied E.P. at U.T. Austin, and enjoyed learning from David Buss, I accept the points laid out in the text(and usually knew the studies referenced in mor [...]

    3. The aphorist, Aaron Haspel, once wrote: "Once you see human interaction as a contest to signal mating fitness, you never see it as anything else."  That's both interesting and true, but for the purposes of this review, I'm going to need to paint with a broader brush: once you see all aspects of human existence as a product of evolution, you never see them as anything else.  Modern-day consumerism is no exception and it's the subject of Gad Saad's fantastic book The Consuming Instinct.Saad is a [...]

    4. This book traces consumption patterns back to their evolutionary origins. In many ways, this is an update of The Naked Ape of the 1960s. Helpfully, Saad reminds us that evolutionary psychology must look at behavior from two different levels. Most of us stay at the "proximate" level that describes what we do and how we do it. The author goes deeper and looks for the "ultimate," evolutionary, explanations for what we do. Regarding those who oppose "the explanatory power of evolutionary theory" bec [...]

    5. This book has some great brief bursts of interesting and creative insights into topics such as tattoos, hospitality, pets, friendships and toys. Saad can be quite interesting in analyzing why we eat as if there's no tomorrow. But the book is uneven, and long stretches are dull. Saad is an atheist and traces everything to Darwin evolutionary causes. Comparisons between animals and humans abound. He posits that humans act devoid or morality, and some theories (e.g. men who view porn treat women be [...]

    6. A scientific explanation for human consumerism.This has to be one of my favorites reads of all time. It provides a profound scientific explanation for why we as a species consume the things we do. Why do we crave juicy burgers? We are 99% of all Ferrari drivers men? Why is the porn industry so successful? What is the evolutionary significance of gift giving? Every facet of human consumerism is detailed and explained through a deep understanding of evolutionary psychology.

    7. Basically boils down to "Men buy sports cars and are into excessive risk-taking so that they can attract a mate. Women buy shoes and makeup and diet products so that they can attract a mate. Men are attracted to youth and beauty and facial symmetry. Women are attracted to successful powerful men." I've heard it all before and it doesn't interest me. Also the writing style was too much like an academic paper and relied too heavily on listing 27 examples of everything.

    8. Mostly had a 'heard it all before' feeling reading this and author comes across as so arrogant. No respect for any religion, and frankly, whether you are a believer or not, his type of smug, superior atheism comes across as unnecessary, boring and rather ignorant. Lots of better books cover topics in this book so dont waste your time/money is my recommendation.

    9. Less interesting than I was hoping.I loved applying evolution to marketing and business, but it felt a little bit less academic than I was expecting from a professor (i.e. using selective pop-culture references as examples).The author's personality definitely comes through, which is a positive. There are hints of sarcasm mixed in with the information and a certain level of snarkiness that is pleasant if you agree with him and grinding if you don't.I think the concepts are important to consider i [...]

    10. Evo Psych vs. Blank Slaters is one of the great grudge match intellectual debates of our age and so I was squeamish about stepping into some part of it by reading this book. That said Gad Saad has written a pretty good book detailing how Darwinian type insights can be very predictive of patterns of consumer behavior. That the spending patterns of various demogrpahics and between the sexes. The book is written to inform people in marketing about how best to tailor messaging. Sometimes evolutionar [...]

    11. A lot of the stuff is obvious and a bit repetitive. I also look at a lot of ' Psychological experiments ' with scepticism in light of recent revelations about poor standards and lack of solid science. I do think evolutionary views are extremely important and of a great help but that said the hard science has to be transparent. Robert Kurzban seems eminently more trustworthy. At times Saad seemed full of himself and to be honest isn't a great communicator. Some interesting points though.

    12. This book practically jumped off the library shelf and on top of my pile of library books. The cover is a (presumably) naked woman wearing nothing but a price tag around her neck stating that food, fast cars, porn, and giving gifts can reveal something about human nature. I'm fascinated by the human brain and by our biology, especially as it relates to or explains commonplace aspects of our lives. For example, I never thought that giving a gift to someone could be explained by something having t [...]

    13. It had some interesting information. The rest of the information I was already aware of. Was not fond of the preaching.

    14. This was a very interesting book. However, the title is somewhat misleading. I would say that the first half of the book mainly deals with relationships, whether they be sexual, family, or friends, and how evolutionary development has influenced and created them. The second half delves more into how Evolutionary Psychology influences the actions of consumers. According to Gad Saad, most of the criticisms of consumerism as being unnatural and foreign to humanity are entirely incorrect. Instead, t [...]

    15. Gad Saad explains his theories of an evolutionary basis for consumer behavior. Since the evolution of the human brain mostly took place before modern civilization, the concerns, cravings, and aspirations of our hunter-gatherer ancestors out in the Paleolithic wilderness are the same ones that drive us in the wilds of the modern malls, clubs, and churches. This is backed up with meticulous notes from Gad’s and others empirical research into evolutionary psychology, consumer ethnography, behavio [...]

    16. Not worth my time. I was occasionally interested but often annoyed and increasingly unwilling to consider the author a reliable expert.There were the grammar issues: "Two key survival challenges faced by most species is " (p65) and "Of note, three of the mandates is to develop " (p292). Subject-verb agreement is pretty basic, especially in these instances. Get it right!There were the vocabulary issues: "I am utterly mortified by mosquitoes" (p62) -- really? Mosquitoes are that embarrassing to y [...]

    17. "The Consuming Instinct" is about the application of evolutionary psychology to consumer behavior. The basic idea is that natural selection and sexual selection in ancestral environments have determined the wiring of the modern human brain and vestiges of those primal influences drive human tendencies in consumption. That's right, it's an important concept for marketers and policy-makers, and it's a field that is still under development. However, this book disappointed me. It seems to me that so [...]

    18. This is one of the classic books on evolutionary psychology. I have read several books on this subject: The Moral Animal by Robert Wright, Why Women Have Sex and The Evolution of Desire by David Buss, The Red Queen by Matt Ridley, The Mating Mind by Geoffrey Miller, Sex at Dawn by Christopher Ryan etc. but this one stands apart by the variety of topics it deals with. Most evolutionary psychology books deal mostly with the sexual selection but Gad Saad does justice to all the forces of evolution, [...]

    19. If you���ve never read any other book on evolutionary psychology, or on consumer behavior, or marketing, there might be something new here, if only in the bibliography. Sadly, there���s an overwhelming amount of off-topic snarks about religion (in addition to the chapter specifically about how it���s fraudulent and ���child abuse���), politics, and such. Even worse is the large number of references to things which haven���t been supported, but which are noted [...]

    20. This book was decently interesting. It had some of the same information as that of The Wild Life of Our Bodies, so it was interesting but a little repetitive because I had just read that book. I definitely struggled at times to get through this book, not because the information was bad, but the style of writing was a little hard to follow. I'm glad I read it, and it brings up very interesting ideas about how very biologically driven we really are even if we pretend to be "above" instincts.

    21. Excellent book. Very interesting look at the "underlying evolutionary basis for most of our consumer behavior." I feel like I understand the world better after reading this book. And, as a marketer I certainly now have a scientific framework upon which I can base my work. Can't recommend this book highly enough.

    22. Such a potentially fascinating topic, done in by writing that killed it. Yes, a lot of the material is old news, but there was a lot of good potential here, I just found the author's repetition of the same bits of info over and over mind-numbing. (So much so that I vividly remember this 3 months after actually finishing it!)

    23. I really enjoyed it. He explains (and defends) evolutionary psychology very well and talks about many interesting applications. Makes a compelling case for the application of ev psych to consumer behavior. Definitely an eye-opener and sure to entertain.

    24. The book doesn't add anything new on evolutionary psychology, or on consumer behavior, or marketing. Kind of boring, topics are presented in form of small stories and sometimes go out of topic

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