What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth

What s Your Purple Goldfish How to Win Customers and Influence Word of Mouth How do you stand out in a sea of sameness What s Your Purple Goldfish WYPG is about differentiation via added value Marketing to your existing customers via G L U E giving little unexpected extras The

  • Title: What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth
  • Author: Stan Phelps Drew McLellan
  • ISBN: null
  • Page: 326
  • Format: Kindle Edition
  • How do you stand out in a sea of sameness What s Your Purple Goldfish WYPG is about differentiation via added value Marketing to your existing customers via G.L.U.E giving little unexpected extras The end result is increased sales, happier customers and positive word of mouth.Praise for WYPG In business you do must do something that s above and beyond what s expecHow do you stand out in a sea of sameness What s Your Purple Goldfish WYPG is about differentiation via added value Marketing to your existing customers via G.L.U.E giving little unexpected extras The end result is increased sales, happier customers and positive word of mouth.Praise for WYPG In business you do must do something that s above and beyond what s expected Phelps shows the ingredients behind creating signature extras that are unconventional and innovative Every business should be asking themselves, What s our Purple Goldfish Tony Hsieh, NY Times bestselling author of Delivering Happiness and CEO of Zappos, Inc Influence isn t a score, it is the ability to cause, effect or change behavior Phelps shows marketers how to add that little something extra that influences consumer behavior and drives word of mouth Brian Solis, Author of The End of Business as Usual, Named a Top 2011 Business Book by Publisher s Weekly What s Your Purple Goldfish is the new benchmark for customer service and experience excellence The single source for numerous concepts and innovations that can help build the foundation for a world class brand I just hope my competition doesn t find this book Chris Zane, Author of Reinventing the Wheel The Science of Creating Lifetime Customers Stan s approach of delivering the unexpected, lagniappes, is a great way to break from the pack and instill a mindset of customer delight across your company Bruce Temkin, Author of The 6 Laws of Customer Experience Your project has been an inspiration I ve talked about it many times, and included links in my articles CEM can be complicated, but your examples show that with some creativity, companies can stand out by doing a little something extra Bob ThompsonCEO of CustomerThink, the world s largest community dedicated to customer centric business, Author of CrowdService Harnessing the Wisdom of Crowds in Customer Service and Support What s Your Purple Goldfish busts a myth and reveals a simple truth about customer service Stan uncovers the recipe for creating signature added value that increases customer satisfaction and drives positive word of mouth Barry Moltz, Author of Bounce, Crazy and B A M What s Your Purple Goldfish is unique in that it doesn t leave you asking Now what after you ve read it It s filled with actual illustrations of what successful businesses are doing right now to differentiate themselves and add value to their customers experiences Steve Curtin What s Your Purple Goldfish is a great guidebook full of real world examples business owners can use to increase great experiences to delight and surprise their customers Read this book before your competitors do or be left in the dust Phil Gerbyshak, Author co author of 10 Ways to Make it Great and Twitterworks I have been a huge fan and contributor to The Purple Goldfish Project since inception because many companies talk about being customer centric but few actually are This project is a reflection of all those great companies that are getting it right every day, winning the hearts and minds of their customers one customer at a time Paul Dunay, Author of Facebook Marketing for Dummies At the heart of the marketing lagniappe concept lies the truth that we cannot simply meet the expectations of customers.

    What s Your Why Project Purple Help Project Purple Support Pancreatic Cancer Patients in GIVE NOW OR join our endurance teams to raise money and participate in some of the most iconic races in the country. What s Your Purple Cow JephMaystruck A Regina The concept of the Purple Cow was introduced by Seth Godin in his groundbreaking book by the same title Recently I read it again because it is full of ideas and case studies on how to make your business remarkable When you drive by a heard of cattle they all look like The Original Purple Bed Isn t Another Mattress In A Box Purple Smart Comfort Grid Engineered to relax directly under your pressure points, while firmly supporting the rest of your body Simply put, it softens to cushion your shoulders and hips, and supports your body s natural shape for comfortable sleep. Purple Sheets Ridiculously Soft With Super Stretch The only sheets stretchy enough to unleash the full comfort of the Purple Mattress The Purple Smart Comfort Grid is built to dynamically flex under your body. The Purple Cow Your Thrifty Boutique We are currently seeking donations for houseware, furniture and clothing.We ll pick up furniture Your donations make The Purple Cow and the programs of The Christian Outreach Center of The Color Psychology of Purple Verywell Mind Color psychology is concerned with the effect of color on mood, emotion, and behavior Find information on the color psychology of purple. The Red, Blue and Purple Team And What s Between Them In cybersecurity circles, the idea of pitting a Red Team of trained attackers against a Blue Team defending the organization is a common practice But some form of middle ground or mediating element is often proposed to round out the war game cycle, a so called Purple Team. What s Causing My Purple Toes and should I be concerned It can be rather frightening to discover that, out of nowhere, your toe has suddenly turned a deep shade of purple or blue There are several reasons why your toe might have taken on this purplish hue. What s Your Library Worth I Love Libraries E Huron St Chicago, IL American Library Association What s up with the purple dots in Skype for Business Purple is the Out Of Office color in Skype for Business.

    • [PDF] Download ✓ What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth | by ☆ Stan Phelps Drew McLellan
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    1 thought on “What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth”

    1. If you are a business owner or in sales, marketing or customer service, you should read this book. A purple goldfish stands out in a bowl of regular goldfish, and this book will show you how your business will stand out from the sea of sameness. The secret is to do a little something extra to surprise and delight your customers. That little something extra that makes you memorable and instills loyalty and word of mouth marketing.The best part is that author Stan Phelps has gathered over 1001 exa [...]

    2. How do you promote your company or brand? Do you pour thousands into advertising with mediocre results? Stan Phelps introduces us to the concept of marketing lagniappe Going beyond a customers expectations, building goodwill and creating powerful word-of-mouth connections. A must-read for small-business owners and marketing professionals at all levels!

    3. I began reading this for one aspect of my life but in the end will use it in so many other areas. it was a great read and I recommend it no matter what your "business" May be.

    4. Give extra get more customersGive extra get more customersThis book gives great advice on how to treat customers to make sure they are guaranteed to come back. This is now has a laginiape. This means you give the customer a little extra for their money. Filled with wonderful examples and great anagrams such as GLUE (read the book to find out the meaning.)

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