The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success

The Day MBA in Marketing Your Fast Track Guide to Business Success The Day MBA in Marketing provides a one stop comprehensive overview of marketing for small business owners entrepreneurs or managers who do not have an MBA degree This updated second edition offe

  • Title: The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success
  • Author: Colin Barrow
  • ISBN: 9780749474980
  • Page: 373
  • Format: Paperback
  • The 30 Day MBA in Marketing provides a one stop comprehensive overview of marketing for small business owners, entrepreneurs, or managers who do not have an MBA degree This updated second edition offers brand new case studies on Victoria s Secret, Match, TomTom, Pizza Hut, and Caterpillar The book also covers current trends including mobile marketing, social media mThe 30 Day MBA in Marketing provides a one stop comprehensive overview of marketing for small business owners, entrepreneurs, or managers who do not have an MBA degree This updated second edition offers brand new case studies on Victoria s Secret, Match, TomTom, Pizza Hut, and Caterpillar The book also covers current trends including mobile marketing, social media marketing, and marketing science developments, as well as traditional topics such as buyer behavior, marketing strategy, advertising and promotion, pricing, and marketing and the law.

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    1 thought on “The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success”

    1. A concise yet comprehensive collection of information relevant to marketing that can be used in many situations is the best way to describe this book. This book offers an accessible route into the world of marketing that lets you get core information at speed whilst providing many routes to acquiring deeper knowledge, making this ideal for both students and the more-experienced business professional who needs to brush up on a bit of knowledge (or acquire it for the first time if they have been b [...]

    2. The book, The 30 Day MBA in Marketing by Colin Barrow is a great book on understanding marketing in a company. It expalins every step to get you understanding what marketing is and how to use it! I always felt the MBA books by Colin Barrow is like attending a class. Each of them, including the marketing book I have recieved all explain everything in order. It allows you to understand the topic of the book and breaks it down with some actual video cases and lectures you can watch, included after [...]

    3. Filled with all kinds of references, charts, etc.; a very great reference book for those pursuing a BA or MBA degree, I started out towards a BA but my advisor informed me my Algebra grades were not up to par so they would not accept me into the MBA program. That’s OK I wanted to graduate & go on to Graduate school so I picked something else. I did not receive any type of compensation for reading & reviewing this book. While I receive free books from publishers & authors, I am unde [...]

    4. Fantastic introduction to the MBA curriculum, opening the the door to TONS of great Harvard, Stanford, and MIT white-papers.

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