World War 3.0 : Microsoft and Its Enemies

World War Microsoft and Its Enemies The Internet Revolution like all great industrial changes has made the world s elephantine media companies tremble that their competitors whether small and nimble mice or fellow elephants will get t

  • Title: World War 3.0 : Microsoft and Its Enemies
  • Author: Ken Auletta
  • ISBN: 9780375503665
  • Page: 178
  • Format: Hardcover
  • The Internet Revolution, like all great industrial changes, has made the world s elephantine media companies tremble that their competitors whether small and nimble mice or fellow elephants will get to new terrain first and seize its commanding heights In a climate in which fear and insecurity are considered healthy emotions, corporate violence becomes commonplace In theThe Internet Revolution, like all great industrial changes, has made the world s elephantine media companies tremble that their competitors whether small and nimble mice or fellow elephants will get to new terrain first and seize its commanding heights In a climate in which fear and insecurity are considered healthy emotions, corporate violence becomes commonplace In the blink of an eye or the time it has taken slogans such as The Internet changes everything to go from hyperbole to banality creative destruction has wracked the global economy on an epic scale No one has been powerful or felt fear or reacted violently than Bill Gates and Microsoft Afraid that any number of competitors might outflank them whether Netscape or Sony or AOL Time Warner or Sun or ATT or Linux based companies that champion the open source movement or some college student hacking in his dorm room Microsoft has waged holy war on all foes, leveraging its imposing strengths.In World War 3.0, Ken Auletta chronicles this fierce conflict from the vantage of its most important theater of operations the devastating second front opened up against Bill Gates s empire by the United States government The book s narrative spine is United States v Microsoft, the government s massive civil suit against Microsoft for allegedly stifling competition and innovation on a broad scale With his superb writerly gifts and extraordinary access to all the principal parties, Ken Auletta crafts this landmark confrontation into a tight, character and incident filled courtroom drama featuring the best legal minds of our time, including David Boies and Judge Richard Posner And with the wisdom gleaned from covering the converging media, software, and communications industries for The New Yorker for the better part of a decade, Auletta uses this pivotal battle to shape a magisterial reckoning with the larger war and the agendas, personalities, and prospects of its many combatants.From the Hardcover edition.

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      Published :2018-09-06T16:19:47+00:00

    1 thought on “World War 3.0 : Microsoft and Its Enemies”

    1. 668 - 2015Whatever happened in the WW3 just as described in this book years ago Bill Gates is still #1 billionaire in the world.

    2. Day 1: page 89 This book talks on a brief history of the computer, and the lawsuit between Microsoft and the government, with the almost-monopoly of Microsoft being sued for, well, being a market hog, and the stealing of business from Netscape when Microsoft introduced the free, better, Internet explorer. I expect the lawsuit will heat up and get more personI picked this book from the library, due to its title, but ended up in something else, but I just continued reading because I was curious on [...]

    3. Fantastic Book about Microsoft, it's competitors and the governments Anti-trust case in the late 90's, a case that changed Microsoft and the computer industry completely. David Boies is the hero of the book, building the case piece by piece and weaving a plot that showed Microsoft as a bully forcing competitors out of business.

    4. I listened to the audiobook and it's probably better that way due to the heavy legal terms. I really enjoyed this book and felt that it had a lot of insight about how Microsoft operated and how the legal teams chose to argue the case.

    5. This book was quite interesting but heavy going because of the amount of legal details included. Gives insight into the mindset of the top leaders of the company.

    6. If you are into computer history(think soul of a new machine, hackers, etc) it's very good. If you dont know what those 2 books are dont bother reading it.

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